Miller High Life One Second Commericial - Super Bowl 2009

Hilliard says, Commercials are usually 30 to 60 seconds long. With the increasing time and production, the "Split-30"-two 15 second commercial in a 30-second space - became popular...Although, not as frequently, one also finds 10-second, 20 -second, and even longer spots on non broadcast media" (73). This commercial is only one second, although the vi doe is 3 seconds) and focuses solely on the product, Miller high Life.

Hilliard's first techniques in commercials is to be clearly on the product. This one second Ad is solely on Mill High Life. The Ad costed millions of dollars just to be aired during the super bowl because the audience is huge because nearly the whole population is watching the Superbowl. In fact, many just watch the Superbowl just for the commercials, like myself.